KIKKOMAN

CREATIVE Optimo | PRODUCTION Chocolate Studios

We recently had the privilege of partnering with creative agency Optimo to produce a heartwarming ad for Kikkoman. The ad beautifully showcased the generations of influence and memories that Kikkoman has had on food. Our team was tasked with bringing the concept of "Passing the Soy" to life and we couldn't have been more thrilled to take on the challenge.

The ad features a powerful visual device - the passing of a bottle of soy sauce between generations. This symbolises the passing on of traditions and showcases the deep-rooted impact that Kikkoman has had on families and their food over the years. Our team worked hand in hand with Optimo to ensure that the ad perfectly captured the essence of Kikkoman - a brand that is all about family, tradition and the love of food.

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